How to Content-strategy?
Content strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable — you name it. Content strategy is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry.
When you develop a content strategy, there are a few questions to answer.
- Who will be reading your content?
- What problem will you be solving for your audience(s)?
- What makes you unique?
- What content formats will you focus on?
- What channels will you publish on?
- How will you manage content creation and publication?