ALLOY - Identity
Connected Identity for Asset Management Software
Project Description:
Alloy provides asset managers with comprehensive insights into their networks, whether managing street lighting, roadworks, waste management, or public space maintenance.
Goals:
- Strong Identity: Develop a compelling identity for Alloy that integrates seamlessly with Yotta’s existing brand.
- Support Digital Transformation: Enhance Yotta’s overall digital presence through effective visual communication.
- Design Research: Utilize research to select appropriate colors, shapes, and iconography.
- Visual Language: Create a cohesive icon-based language for the software and its various assets.
- Cross-Platform Consistency: Ensure the identity works across different platforms and mediums.
My Work:
- Product Design: Designed the logo and established a comprehensive logo manual, including color palettes and design elements.
- Design Manual: Created a detailed brand and visual communication manual.
- Brand Identity: Developed a product identity that aligns with Yotta’s existing branding and enhances its overall visual appeal.
- Icon Design: Designed a set of icons for various modules within the software.
