UXMichal.com | IntoBridge.com - Online game of bridge

Projects

IntoBridge.com - Online game of bridge

IntoBridge brings the classic card game into the digital age, offering an immersive experience for professional bridge players. With more than 20,000 active players globally, IntoBridge allows users to play, laugh, learn, and challenge each other while socializing in real-time. I designed branding, product, game, mobile app, marketing, and collaborated on front-end development.

Project description:

IntoBridge modernizes the traditional card game with features like responsive gameplay, video chat rooms, daily tournaments, celebrity challenges, ranking systems, and UI gamification. As a major competitor in the market, IntoBridge continues to strengthen its position through ongoing technological advancements, attracting over 20,000 monthly players globally.

I led the design process from the first sketches, working closely with the CEO, CTO, and development team to deliver high-quality results and improve the platform through iterative testing and continuous development. I worked on the project for 2 years from 2021 to 2024, as a principal designer. The game has attracted over 20,000 active players.

My work:

Product Identity - Logo, Logotype, Style Guide, Personas
Design System - Patterns, Prototypes, Wireframes
Product UX - Design, Prototypes, Development
Game design - Animations, Interactions, Adaptability
Mobile App Design - Prototypes, AppStore, PlayStore
Front-End Lead - LESS, Styleguide, Components, Design Tokens
Marketing - Producing high-fidelity advertisement with low friction

Gallery:

Brand identity Professional brand identity with passion for bridge

<b>Application UI</b> Lobby service where you connect with other players — **Application UI** Lobby service where you connect with other players

<b>Game UI</b> Visuals and layout to appeal to professional bridge players — **Game UI** Visuals and layout to appeal to professional bridge players

<b>Optimization</b> Screens using adaptive approach and mobile UI patterns — **Optimization** Screens using adaptive approach and mobile UI patterns

<b>Mobile application</b> with a focus on ranked games — **Mobile application** with a focus on ranked games

<b>Visual FX</b> Ranked games explanation of tiers — **Visual FX** Ranked games explanation of tiers

Results:

Established a Brand identity for IntoBridge used in the application and marketing materials
Developed a core Game design for online card play with video chat integration
Designed a UI/UX design for the online lobby and all other pages, including gameplay
Created Visualizations and game animations, FX for the bespoke ranking system and gameplay
Led the design of UI/UX for the Mobile game IntoBridge
Created high-conversion subscription payment flows and optimized onboarding screens
Implemented iterative design improvements based on user feedback, enhancing user engagement
Maintained a clean Front-end codebase and led code reviews
Set up Figma environment and dependencies, style guides, and design tokens
Managed JIRA and Figma projects to improve cross-team efficiency
Produced marketing materials and social media visuals using AI Generative Design
Delivered Web design and brand assets for IntoBridge.com
Set up measurement statistics using Google Analytics, Search Console, and Tag Manager

Experience: Application design, Mobile Design, Design Systems, Workflows, UI/UX, HTML/CSS/React

Software: Figma (design systems, prototyping), Adobe XD (wireframing), Adobe Illustrator, Adobe Photoshop, MidJourney (AI design), Git, Jira

Player statistics Integration of metrics raised engagement on platform

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Let's bring your idea to life—together!

I specialize in creating remarkable products that deliver results. With experience on projects like IntoBridge and Alloy, I bring a deep understanding of UX and product design to every challenge.

Let’s connect and make your project exceptional.

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