Toonect - Product Identity
Developed a comprehensive brand identity for Toonect, a provider of low-maintenance call centers for small and medium businesses.
Project Description:
Before diving into screen design, I focused on establishing a strong brand identity for Toonect. The project involved creating a logo and comprehensive branding elements to reflect the character and professionalism of their low-maintenance call center service.
Goals:
- Create a Unique Identity: Develop a distinctive and versatile brand identity suitable for both digital and print media.
- Ensure Recognizability: Design branding elements that work across various scales, from large applications to small favicons.
- Develop a Style Guide: Create a design manual and style guide to maintain consistency.
My Work:
- Brand Identity: Designed the logo, logotype, color scheme, and comprehensive design manual.
- Product Integration: Ensured that the identity seamlessly integrated into the product’s digital and printed materials.
